Volume 13, Issue 4 (2-2017)                   jor 2017, 13(4): 121-140 | Back to browse issues page

‎ 20.1001.1.22517286.2017.13.4.6.4

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Customer Portfolio Optimization in Marketing Budgets Allocation Using Data Envelopment Analysis and Robust Optimization
M. Salehi * , M. Nouri
Department of Industrial Engineering ,Faculty of Engineering, Payame Noor University, Tehran,
Abstract:   (4974 Views)
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Keywords: Customer Portfolio Management, Marketing Budgets Allocation, Data Envelopment Analysis, Uncertainly of Data, Robust Optimization
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Type of Study: Research | Subject: Special
Received: 2016/12/24 | Accepted: 2016/12/24 | Published: 2016/12/24
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