Volume 13, Issue 4 (2-2017)                   jor 2017, 13(4): 121-140 | Back to browse issues page

XML Persian Abstract Print

Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Salehi M, Nouri M. Customer Portfolio Optimization in Marketing Budgets Allocation Using Data Envelopment Analysis and Robust Optimization. jor 2017; 13 (4) :121-140
URL: http://jamlu.liau.ac.ir/article-1-1409-en.html
Customer Portfolio Optimization in Marketing Budgets Allocation Using Data Envelopment Analysis and Robust Optimization
M. Salehi * , M. Nouri
Department of Industrial Engineering ,Faculty of Engineering, Payame Noor University, Tehran,
Abstract:   (4969 Views)
This article has no abstract.
Keywords: Customer Portfolio Management, Marketing Budgets Allocation, Data Envelopment Analysis, Uncertainly of Data, Robust Optimization
Full-Text [PDF 2851 kb]   (2140 Downloads)    
Type of Study: Research | Subject: Special
Received: 2016/12/24 | Accepted: 2016/12/24 | Published: 2016/12/24
Add your comments about this article : Your username or Email:
CAPTCHA
Send email to the article author

Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.