Volume 13, Issue 4 (2-2017)                   jor 2017, 13(4): 121-140 | Back to browse issues page

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Salehi M, Nouri M. Customer Portfolio Optimization in Marketing Budgets Allocation Using Data Envelopment Analysis and Robust Optimization. jor 2017; 13 (4) :121-140
URL: http://jamlu.liau.ac.ir/article-1-1409-en.html
Customer Portfolio Optimization in Marketing Budgets Allocation Using Data Envelopment Analysis and Robust Optimization
M. Salehi * , M. Nouri
Department of Industrial Engineering ,Faculty of Engineering, Payame Noor University, Tehran, , m_salehi61@yahoo.com
Abstract:   (5509 Views)
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Keywords: Customer Portfolio Management, Marketing Budgets Allocation, Data Envelopment Analysis, Uncertainly of Data, Robust Optimization
Full-Text [PDF 2851 kb]   (2458 Downloads)    
Type of Study: Research | Subject: Special
Received: 2016/12/24 | Accepted: 2016/12/24 | Published: 2016/12/24
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