AU - M. Taleghani, AU - K. Shahroudi, AU - F. Sanei, TI - Comparison between AHP and FAHP in buyer preferences ranking (Case study: house hold industry) PT - JOURNAL ARTICLE TA - JAMLU JN - JAMLU VO - 9 VI - 1 IP - 1 4099 - http://jamlu.liau.ac.ir/article-1-368-en.html 4100 - http://jamlu.liau.ac.ir/article-1-368-en.pdf SO - JAMLU 1 AB  - This research is proposed and accomplished to compare AHP and Fuzzy AHP, in consumers’ believes assessment and to rank the criteria in choice a refrigerator brand. The questions that would answer in this research are: What criteria are noticed to buy household appliance? Which ranking do these criteria have? Do the consumers differ between the quantitative and qualitative criteria, for choose a brand? Does decision making based on definite criteria, have a significant difference from decision making based on fuzzy criteria? In this research, pure data analyzed by three methods: 2-level classic AHP, 2-level fuzzy AHP and 3-level fuzzy AHP by means of expert choice software, and in ever methods, nearest ranks observed in ranking by 3-level fuzzy AHP, and then 2-level fuzzy AHP. CP - IRAN IN - LG - eng PB - JAMLU PG - 0 PT - Research YR - 2012