Volume 19, Issue 4 (12-2022)
jor 2022, 19(4): 89-111 |
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Department of Public Administration, Rasht Branch, Islamic Azad University, Rasht, Iran
Abstract: (1699 Views)
The problems caused by the mono-product economy and the reliance on oil revenues have led to the creation of an economy affected by external factors, especially unstable oil revenues. With this feature of Iran's economy, we can understand the importance and role of non-oil exports in the country. Today, small and medium-sized industries play a role in various aspects of society, industrial production and service delivery in most countries of the world.
These industries with their significant exports play an effective role in the economic development of countries. In addition, intensifying global competition, increasing uncertainty and increasing demand for a variety of products has made these industries more popular. Small and medium enterprises (SME) make up a large part of the country's production and industrial units. Considering the importance of export promotion as the main factor driving the economy and the small share of exports of SME in the country, the purpose of this study is to identify, prioritize and analyze the interaction of effective components on the export performance of SME exporting food and beverage products of Iran. For this purpose, important effective components on export performance were identified using grounded theory and obtaining the opinions of 35 professors, elites and experts in the field of export of SME in Iran. Then, the interaction between the components as well as its prioritization is analyzed based on the combination of fuzzy MADM methods including fuzzy DMATEL method and fuzzy ANP method. The results showed that the components of company capabilities, company strategies, programs and macro government, customer and export performance promotion are the most important factors affecting export performance. Also, the highest effect of one component on another component had the component of "macro government programs and policies" on the component of "corporate capabilities". Among the identified components, the component "macro government programs and policies" has had the highest priority.
These industries with their significant exports play an effective role in the economic development of countries. In addition, intensifying global competition, increasing uncertainty and increasing demand for a variety of products has made these industries more popular. Small and medium enterprises (SME) make up a large part of the country's production and industrial units. Considering the importance of export promotion as the main factor driving the economy and the small share of exports of SME in the country, the purpose of this study is to identify, prioritize and analyze the interaction of effective components on the export performance of SME exporting food and beverage products of Iran. For this purpose, important effective components on export performance were identified using grounded theory and obtaining the opinions of 35 professors, elites and experts in the field of export of SME in Iran. Then, the interaction between the components as well as its prioritization is analyzed based on the combination of fuzzy MADM methods including fuzzy DMATEL method and fuzzy ANP method. The results showed that the components of company capabilities, company strategies, programs and macro government, customer and export performance promotion are the most important factors affecting export performance. Also, the highest effect of one component on another component had the component of "macro government programs and policies" on the component of "corporate capabilities". Among the identified components, the component "macro government programs and policies" has had the highest priority.
Keywords: Small and Medium Enterprises (SME), Export, Grounded Theory, Fuzzy DMATEL Method, Fuzzy ANP Method
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